Research: Health, Intercultural & international, Ethnic-oriented media, Creative media industries
Ph.D. University of Texas, Austin 1995
M.A. University of California, Berkeley 1991
Harris Institute for Hispanic and International Communication
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I am a third-generation teacher who feels very fortunate to work in a profession,
and at a university, that keeps me challenged and engaged. My principal areas of interest
are U.S. Hispanic/Latinx media and international communication. I have lived and worked
in Latin American countries for three years (Mexico, Peru and Chile), and I regularly
participate in diversity, equity and inclusion initiatives on campus. I am a founding
member of Civil Counterpoints, a campus conversation series aiming to stimulate thoughtful and respectful dialogue
on volatile contemporary issues among members of the Texas Tech community.
My research focuses on international communication, Hispanic/Latinx-oriented media
in the U.S., and Hispanic health communication. I study how language, culture and
economics interact in national, regional and global media markets; a current book
project examines how language difference is managed in electronic media, past and
present. I am a member of the Lubbock Scapes Collective, a cross-disciplinary research and creativity group that endeavors to understand
and conceptualize Lubbock, the South Plains and the Permian Basin regions in new ways.
I have been collaborating with colleagues in Mexico and Chile to understand the uses
and gratifications young adults derive from their smartphones. In 2016 I published
a book that examines the historical development of Spanish-language television in the U.S.
from the early 1960s to 2013.
- Thematic Analysis
- Focus Group Interviews
- Archival Research
- Health communication
- Intercultural & international communication
- Ethnic-oriented media
- Creative media industries
- Wilkinson, K.T. & Benavides Almarza, C. (2020). Magazines in Spanish and Portuguese America. In Miglena Sternadori & Tim Holmes (Eds). Handbook of Magazine Studies. (pp. 403-416). Hoboken, NJ: Wiley-Blackwell.
- Wilkinson, K. T. (2019). From radio stations to television networks: The evolution of Spanish-language broadcasting in the U.S. In K. B. Coronado and E. Rodríguez Kight (Eds.) Latinx voices: Hispanics in media in the U.S. (pp. 144-161) New York: Routledge.
- Wilkinson, K. T. (2016). Spanish-language television in the United States: Fifty years of development. New York: Routledge. (Routledge Research in Cultural and Media Studies series). http://url.ie/z2dh
- Wilkinson, K. T. & Saldaña, M. (2018). Texas Millennials and their smartphones: A uses and gratifications study. Journal of Cultural Marketing Strategy, 3(1), 31-42
- Heuman, A. N., Scholl, J. C. & Wilkinson, K. T. (2013). Rural Hispanic populations at risk in developing diabetes: Sociocultural and familial challenges in promoting a healthy diet. Health Communication, 28 (3), 260-273.
My teaching interests include international communication, ethnic-oriented media and
popular culture. Courses I have taught at Texas Tech:
Administration of Communications Media
Seminar in International Communication
Seminar in Mass Communication Theory
Special Topics in Electronic Media: Ethnic-Oriented Media
Special Topics in Electronic Media: Popular Culture: Imagery, Industry, Technology
Strategic Communication in a Global Environment (online)
International Electronic Media
Ethnicity, Race, Gender in Media
Media Theories and Society
Rock and Roll Media
Special Problems in Mass Communications: Spanish Media (study abroad course)
Leadership & Awards
- Director, Thomas Jay Harris Institute for Hispanic and International Communication
- Editor, International Journal of Hispanic Media
- Fulbright Fellow, Universidad de los Andes in Santiago, Chile 2016
- Texas Tech Teaching Academy 2010; President's Excellence in Teaching Award 2009
- College of Mass Communication Outstanding Research Award 2009
- College of Mass Communications Billy I. Ross Faculty Achievement Award 2008
- Founding graduate adviser for M.A. in Communication at UTSA
- External Fellow for Dartmouth College Humanities Institute, 2000
College of Media & Communication
AddressTexas Tech University, Box 43082, Lubbock, TX 79409