Texas Tech University

Robert Peaslee

Associate Professor & Associate Dean of the Honors College
Journalism & Creative Media Industries

Email: robert.peaslee@ttu.edu

Phone: +1.806.834.2562

Research: Media power; fan cultures; film; media and place/space; media anthropology; global/international media; superheroes and culture. 


Ph.D. University of Colorado, Boulder, 2007

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Robert Peaslee


Former Programming Chair for Flatland Film Festival (Lubbock, TX); Coordinator, TTU International Film Series; several years' experience in sports and higher education marketing and communications; many years' experience in food and beverage industry; extensive experience with international travel and study abroad leadership.




  • Media anthropology
  • Participant observation
  • Interviewing
  • Focus Groups
  • Textual and interpretive analysis

Research Areas

  • Media Power
  • Fan Cultures
  • Film
  • Media and Place/Space
  • Media Anthropology
  • Global/International Media
  • Superheroes and Culture 


Selected Publications

Current Research

  • The Supervillains Reader. Forthcoming, January 2020.
    Edited with Robert G. Weiner, University Press of Mississippi.
  • Game of Thrones, Tourism, and the Ethics of Adaptation, with Rosalynn Vasquez (under review).Adaptation. Special issue on “Adaptation and the Public Humanities.”
  • Hobbiton 2.0, 20 years later: Authenticity, Legacy, and the New Theme Park with Bobby Schweizer & Stephanie Williams-Turkowski(preparing for submission).
    Longitudinal study of two iterations of the Hobbiton (New Zealand) screen tourism space.


  • Olshansky, A., Peaslee, R.M. & Landrum, A. (2020). Flat-Smacked! Converting to Flat Eartherism. Journal of Media & Religion 19 (2), pp. 46-49. DOI: 10.1080/15348423.2020.1774257
  • Peaslee, R.M. & Weiner, R.G., eds. (2020). The Supervillain Reader. University Press of Mississippi.
  • Peaslee, R.M. & Vasquez, R. (2020). Game of Thrones, Tourism, and the Ethics of Adaptation. Adaptation. Special issue on “Adaptation and the Public Humanities,” Thomas Leitch, Ed. https://doi.org/10.1093/adaptation/apaa012
  • Blumell, L.E., Qiu, Y. & Peaslee, R.M. (2016). Pacifying the Dragon?: How expatriate media professionals are gatekeeping within the Chinese media system. International Journal of Communication. http://ijoc.org/index.php/ijoc/article/view/4155/1657
  • McEniry, M., Peaslee, R.M. & Weiner, R.G., eds. (2016). Marvel Comics into Film: Essays on Adaptations Since the 1940s. Jefferson, NC: McFarland.
  • Peaslee, R.M. & Weiner, R.G., eds. (2015). The Joker: Critical Essays on the Clown Prince of Crime. University of Mississippi Press.
  • Peaslee, R.M., El-Khoury, J. & Liles, A. (2014). The media festival volunteer: Connecting online and on-ground fan labor. Transformative Works and Cultures 15. http://journal.transformativeworks.org/index.php/twc/article/view/502.


Book Chapters

  • Peaslee, R.M. (2017). My (collective) memory: Representations of Vietnam and its veterans in Reagan-era American cinema. In Milam, R., ed. The Vietnam War in Popular Culture. Santa Barbara, CA: ABC-CLIO, pp. 3-19.

Teaching Focus

  • CMI 3308: Visual Communication
  • CMI 3340: Commercial Practice in the Creative Media Industries
  • CMI 4310: The Blockbuster
  • CMI 4370: Writing for Series Television
  • CMI 4375: Writing for Feature Film
  • CMI 6315: Critical Theories of Media & Communication
  • MCOM 2320: Writing for Media & Communication
  • MCOM 6364: Qualitative Research Methods

Leadership & Awards

TTU Teaching Academy member TTU President's Excellence in Teaching Award Professing Excellence Award, Research Chair, Visual Communication Division, AEJMC 2011; Editorial Board, American Communication Journal; 2nd Place, Top Faculty Papers Competition, AEJMC Visual Communications Division, 2010; Awardee - 2009-2010 Professing Excellence Award, Texas Tech University; 2010 Nominee - Outstanding Faculty, Student Disability Services, Texas Tech University; 2009, 2010 Nominee - Presidents Excellence in Diversity and Equity Award, Texas Tech University.