January 10, 2025
Bey-Ling Sha joins Texas Tech University as Dean of College of Media & Communication
Bey-Ling Sha, APR, Fellow PRSA, was named dean of the College of Media & Communication at Texas Tech University.
Research
World class labs.
World changing research.
Communication is a foundational part of the human experience. As a result, research that explores communication can be applied to virtually all fields of research and inquiry, including the health sciences, STEM disciplines, and the humanities.
Partnerships
Research enriches our students' educational experience, addresses applied communication questions for external partners, and helps broaden the impact of research from partners across the Texas Tech University System.
Research Faculty
The faculty in the College of Media & Communication are experts in applying a variety of tools and approaches to the study of communication behavior, strategies, and products.
Student Research
Undergraduate and graduate student researchers are a vital part of the research mission of the College of Media & Communication.
Research Areas
Advertising
Knowing the most effective strategy for influencing your audience is vital to making the most of your message.
Corporate & Organizational
Communication within and outside organizations affects their overall mission and objectives.
Crisis
During times of crisis, effective communication is essential to cope with events.
Entertainment & Pop Culture
Study the impact of entertainment content, the effects of video game play, the qualitative examination of entertainment products, industries, culture, and more.
Global & International
National borders often have little meaning when it comes to the flow of information.
Health
The generation and dissemination of health information affects individuals, community groups, institutions, and public policy.
Hispanic & Intercultural
Communicating often involves sharing ideas and information with others from very different backgrounds and life experiences.
Interpersonal
Explore the dynamics of family relationships, dating, marriage and more.
Journalism
Despite rapid changes in the media landscape, journalism is as important as ever.
Media Psycho-physiology
Biological responses to messages help researchers understand cognitive and emotional processing media.
Political & Civic
Examine the role communication plays in the relationship between citizens and the government, elected officials, and media.
Public Relations
Public relations is a crucial activity for any company in today's marketplace.
Science
A crucial part of generating scientific knowledge is how it is communicated to many different groups through multiple platforms and channels.
Social Media
Shed light on how new social media tools are used, and their impact society, in families, and on individuals.
Speech & Rhetoric
The study of human communication dates back thousands of years, and that tradition continues today.
Sports
Despite constant shifts in television—how we watch, where we watch, and when we watch—sports remains one of the most popular genres on TV.
Visual
Effective communication isn't just about what is said—it's about what is seen.
Research News
November 21, 2024
NCA 2024 conference in New Orleans
CoMC faculty present at the NCA National Conference in New Orleans.
Facilities
The Center for Communication Research houses state-of-the art technology for studying all facets of audience response to media messages—video, audio, online, commercial, informational and more.
The Thomas Jay Harris Institute for Hispanic & International Communication (HIHIC) in the College of Media & Communication at Texas Tech University promotes better understanding of Hispanic-related and international media communication through research, teaching and community outreach.
For more information about CoMC's research and research lab capabilities, contact:
Coy Callison, Ph.D.
Professor & Associate Dean for Graduate Studies & Research
College of Media & Communication
Texas Tech University
coy.callison@ttu.edu
1.806.834.5344
College of Media & Communication
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Address
Texas Tech University, Box 43082, Lubbock, TX 79409 -
Phone
806.742.6500