Texas Tech University

About The Outpost


The Outpost Social Media Lab aims to be the eyes and ears of the digital world to give Red Raiders the professional edge.


The Outpost Social Media Lab @ TTU is located in room 251 at the College of Media & Communication. The centerpiece of the lab is a state-of-art social media command center powered by Hootsuite Enterprise. The center features three monitoring workstations; a content production workstation; a large-screen LCD TV; an audio system; and a wall-mounted cluster of monitors that acts as a centralized heads-up-display for command center staff, managers, and clients. Wireless internet and extra Ethernet drops are available so that additional staff members and volunteers can engage in online monitoring for large-scale events and campaigns.


The Outpost provides students, faculty, on-campus clients and the Lubbock community with social media insights, workshops, and strategic planning services for social media-based campaigns and projects. The command center can be used for social media monitoring and engagement for projects, campaigns, and live events.

Lab Alumni

Trevor Bell

Trevor Bell, Social Media Lab Manager

Katelynne Newman

Katelynne Newman, Content Manager

Porshaé Brown

Porshaé Brown, Content Manager

Trevor Bell

David Peveto, PR Director

Katie Cornblath

Katie Rose Cornblath, Content Producer

Hannah Westbrook

Hannah Westbrook, Production Manager

Sarah Harlan

Sarah Harlan, Content Manager

Kristin Wyllys

Kristin Wyllys, Social Media Lab Manager

Katherine McBee, Assistant Social Media Lab Manager