Texas Tech University

Q&A: Anna Woodlock

  • Name: Anna Woodlock
  • Age: 27
  • Hometown: Artesia, New Mexico
  • Position: Founder & Chief Strategist
  • Company: SocialSite Media

Anna Woodlock graduated from the Texas Tech University College of Media & Communication in 2008.

During her undergraduate she interned with Texas Tech Athletics and The Dollins Group. After graduating she followed her dreams to intern in Las Vegas, Nevada with Preferred Public Relations.

She returned to Lubbock to work for Texas Tech as a Communications Coordinator and began doing social media for small businesses on the side. Her side business grew into SocialSite Media and she has owned her own business for a little over 3 years.

Describe how you used social media as an intern.

Back when I was interning (2006 & 2007) social media had not been widely adopted yet. I usually did things like writing press releases, looking up media contacts within Cision and helping out with event production. It wasn't until my senior year at Tech that I realized the power social media held and by then, all of my internships were complete.

How do you use social media in your current position?

Social media is incorporated into every single element of my role at SocialSite Media. I use it to connect with influencers/thought leaders, disseminate my own blog's content and most importantly, I teach my clients how to use different social media platforms to expand their business' reach.

What type of tools do you use to track social media coverage for your clients?

For basic reporting I use Sprout Social. For more in-depth and complete reporting, I use HubSpot – being that we are HubSpot certified agency.

What are the most important things students need to know about social media before they graduate?

They need to know that each network has an upside and downside – there is not a single network that can provide results for every marketing campaign. They should also know that each network connects with a different demographic and a different audience. Sometimes Instagram is perfect and other times it may be LinkedIn. Know which audience each network caters to.

What does your daily work schedule consist of?

Craziness! It involves a lot of writing. That can be demonstrated in something simple like emails or more important things like content creation for Social Media and its clients.

Social media is 24/7, 365 business and so I've had to get used to the fact that problems will pop up in the middle of the day and I have to able to diffuse and address it immediately. I also work a lot in the evenings and at night.

What is your favorite part of your job?

I probably have two favorite things – strategy development and working with interns. Strategy is crucial in social media. It's not just about throwing up a post on Facebook. I love to work with clients and help them see the science behind all of this. As for interns, nothing gives me more joy than when I see the light bulb go off in their head because they've finally seen a real world application of what they've learned in the classroom.

How did the College of Media & Communication prepare you for the professional world?

I feel so old because when I graduated (in 2008) it was still the College of Mass Communications! But, my degree from Texas Tech gave me the foundation I needed to have in order to obtain internships. Then from there, a ‘real' job. So The College was crucial to helping me build a career.

What skills would you recommend students have in order to obtain a job or internship in your line of work?

First: Know how to write. Like really write! Second: Find what you're passionate about when it comes to communications/advertising/marketing/PR/social media. There are days when you'll feel like you're not getting anywhere and without that passion, it will be very hard to keep going. Third: Understand the big picture. How does SEO help social media and vise versa? How does keyword placement work within blogging? Knowing how everything fits together will save you (and your employer) a lot of time and energy in the long run.

What advice would you share with current students about finding their first job out of college?

I see a lot of kids who have no internship experience and they want to walk into a posh communications position. While there is definitely a place for the foundation that a college degree gives you, nothing can replace real world experience. Get out there and get your feet wet while you're in school. I'd also recommend that students secure their identity online. Have a blog that shows a prospective employer that you know how to write. Use your Twitter profile to connect with others in the field. These are the types of things I look for when hiring.

Anna Woodlock

Anna Woodlock