Relay For Life

The Outpost provided social media monitoring and engagement assistance to the 2013 Relay for Life of Texas Tech University to increase awareness, event participation and donations to help fuel the American Center Society's efforts to aid all individuals affected by cancer. [view case study]

IHIC Reaching Audiences

The Outpost worked alongside the Institute for Hispanic and International Communication (IHIC) at the College of Media & Communication to help monitor social media engagement that stemmed from the Reaching Audiences conference. Over the course of two days, the conference featured discussion sessions with panels of experts that focused on emerging trends and shifting demographics in market research and Hispanic-oriented media. [view case study]

Purple Man at Relay For Life