Texas Tech University

Past Projects

Academic research published by TTU College of Media & Communication faculty and graduate students.

  • Gearhart, S., & Zhang, W. (in press). Gay Bullying and Online Opinion Expression: Testing Spiral of Silence in the Social Media Environment. Social Science Computer Review.
  • Parmelee, John & Bichard, Shannon (2012). Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public. Lexington Books: A Division of Rowman & Littlefield Publishers, Inc. Lanham, Maryland.
  • Chambers, B. & Bichard, S. (2012). Public opinion on YouTube: A functional theory analysis of the frames employed in user comments following Sarah Palin's 2008 acceptance speech. International Journal of E-Politics, Vol. 3 (2).
  • Wigley, S., & Zhang, W. (2011). A study of PR practitioners' use of social media in crisis planning. Public Relations Journal. 5(3).
  • Thomas J. Johnson, Shannon Bichard, and Weiwu Zhang (2011) "Revived and Refreshed: Selective Exposure to Blogs and Political Websites for Political Information" Edited book chapter for Networked Sociability and Individualism: Technology for Personal and Professional Relationships (chapter 10, p 196-217).
  • Thomas J. Johnson, Weiwu Zhang, and Shannon L. Bichard (2011) “Voices of Convergence or Conflict?: A Path Analysis Investigation of Selective Exposure to Political Websites.” Social Science Computer Review 29(4).
  • Johnson, Thomas; Zhang, Weiwu; Bichard, Shannon; Seltzer, Trent (2010). “United We Stand?: Online Social Network Sites and Civic Engagement” in Zizi Papacharissi's, Networked Self: Identity, Community, and Culture on Social Network Sites. (pp. 185-207). New York: Routledge.
  • Johnson, Thomas; Bichard, Shannon; Zhang, Weiwu (2010), “Shut Up and Listen: The Influence of Selective Exposure to Blogs on Political Tolerance” In C.M. Evans (ed.), Internet Issues: Blogging, the Digital Divide and Digital Libraries. Pp. 147-164. Nova Publishers: Hauppauge, New York.
  • Rybalko, S., & Seltzer, T. (2010). Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review, 36(4), 336-341.
  • Zhang, Weiwu; Johnson, Thomas; Seltzer, Trent; and Bichard, Shannon (2010) “The Revolution will be Networked: The Influence of Social Network Sites on Political Attitudes and Behaviors” in Social Science Computer Review special issue on "Information Technology, Social Capital, and Civic Engagement" 28(1), 75-92.
  • Bortree, D., & Seltzer, T. (2009). Dialogic strategies and outcomes: An analysis of environmental advocacy groups' Facebook profiles. Public Relations Review, 35, 317-319.
  • Johnson, Thomas; Bichard, Shannon; Zhang, Weiwu (2009) “Communication Communities or ‘CyberGhettos?' A Path Analysis Model Examining Factors that Explain Selective Exposure to Blogs” Journal of Computer-Mediated Communication, 15, 60-82.
  • Johnson, Thomas J., Kaye, Barbara K., Bichard, Shannon L., & Wong, Joann (2008) “Every Blog has its Day: Politically Interested Internet Users' Perceptions of Blog Credibility,” Journal of Computer-Mediated Communication, 13(1), article 6.
  • Seltzer, T., & Mitrook, M. (2007). The dialogic potential of weblogs in relationship building. Public Relations Review, 33(2), 227-229.
  • Bichard, Shannon (2006) “Building Blogs: A Multi-Dimensional Analysis of the Distribution of Frames on the 2004 Presidential Candidate Websites,” Journalism & Mass Communication Quarterly, 83(2).