Think of these visual elements as our Texas Tech language.
The following elements comprise the most essential components of our visual identity. They define our appearance and are natural extensions of our unique character and personality.
Maintaining a consistent identity is critical to advancing our position among our competitors. It's the most fundamental principle we engage to build repetitive impressions and establish presence in the minds of our target audiences. These graphic standards and design guidelines are official policy of Texas Tech University and should be followed with due diligence.