Texas Tech University

VISUAL IDENTITY SYSTEM

The Visual Identity System was approved by the Texas Tech University System Board of Regents in 2005 to establish print and web publishing guidelines and operating policy and procedures for the licensing and use of Texas Tech University marks. These guidelines outline the minimum mandatory standards for all Texas Tech marketing materials. Use of Texas Tech University trademarks or logos requires the permission of Texas Tech. 

The Office of Communications & Marketing is available to help the campus meet these standards.

Awareness of the Texas Tech University brand increases through a unified effort to present the university in a consistent manner every time. Our visual identity system serves as a guide to help you make the best decisions for projects that showcase our brand while strengthening the voice of our institution.

Office of Communications & Marketing