Master of Science in Marketing Research and Analytics
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Prerequisite: Bachelor's Degree
This is a 100% online program and will be open every semester for entrance. Applications will be open for Fall 2019.
This 30-Hour Master's in Marketing Research and Analytics program focuses on both quantitative and qualitative methods and their application in a marketing context. Students will learn to analyze data using cutting edge statistical techniques and how to apply the results to guide and support marketing-related decisions in companies.
Contact Anna Delano for eligibility questions and information at (806) 834-4726.
Email Elisa Dunman for application questions or call (806) 834-7772.
The application requires:
- Three letters of recommendation
- No GRE/ GMAT
- Essay questions
eLearning & Academic Partnerships
AddressTexas Tech Plaza | 1901 University Avenue, Suite 513 | Lubbock, Texas 79410-5095 || Mailing: Box 45095 | Lubbock, TX 79409-5095
PhoneOffice (806) 742-7227 || Student Support (806) 853-5153 or toll-free (844) 897-0537