Texas Tech University

Master of Science in Marketing Research and Analytics

Offered by the Jerry S. Rawls College of Business Administration
Available: Online Print

Program Overview

Minimum Hours:
Prerequisite: Bachelor's Degree

This is a 100% online program and will be open every semester for entrance. Applications will be open for Fall 2019.

This 30-Hour Master's in Marketing Research and Analytics program focuses on both quantitative and qualitative methods and their application in a marketing context. Students will learn to analyze data using cutting edge statistical techniques and how to apply the results to guide and support marketing-related decisions in companies.  

Contact Anna Delano for eligibility questions and information at (806) 834-4726.

Email Elisa Dunman for application questions or call (806) 834-7772. 

The application requires: 

  • Resume
  • Three letters of recommendation
  • Transcript
  • No GRE/ GMAT
  • Essay questions
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Enrollment Information

(844) 348-3648