Rich Scamehorn is the co-founder and Chief Research Officer of InContext Solutions. His background is in Statistics with a Master's degree from the University of Minnesota. He has over 25 years of marketing research experience. He worked for a couple of marketing research supplier companies in Minneapolis, followed by client side stints at Tennant and 8 years at General Mills. In 2009, he partnered with two friends in IT to found InContext Solutions to provide the first online, fully 3D virtual retail simulation for marketing research and visualization of retail concepts. He continues to lead the insights side of the business while helping to develop innovative applications for the software. In his free time he enjoys watching his daughter play college softball and traveling.