Preston D. Cherry, MS, CFP®
Are you currently on the job market for a full-time position? No
If you are not on the job market, when do you expect to graduate? Spring 2020
Why did you choose Texas Tech? After I was introduced to the Texas Tech PFP program by my undergraduate mentor, I never looked back. The program feels like a family and I have found lifelong friends and developed long-lasting professional and academic relationships. The TTU PFP program is the best in the country with its graduates, at all levels, going on to accomplish great feats in the profession. In particular, I believe obtaining an M.S. or Ph.D. degree and experience from this program allows one to pursuit their dreams with limitless potential.
Prior Degrees: B.B.A in Finance (Prairie View A&M University); M.S. Personal Financial Planning (Texas Tech University)
Research Interest: Saving for retirement, conceptualized as fundraising for the future self, and how individual perceptions, biases, and psychological well-being relate to the financial behavior of the middle-income & mass affluent.
Teaching Interests: Behavioral finance, practice management, technology, investment and wealth management, risk management