Texas Tech University

Natalia Velikova, Ph.D.

Associate Director
Texas Wine Marketing Research Institute

Email: natalia.velikova@ttu.edu

Phone: 806.834.3589

Natalia Velikova holds a Ph.D. in Hospitality Administration, with a minor in Marketing, from Texas Tech University. Natalia conducts research on wine consumer behavior and wine tourism. She also teaches courses in Wine Marketing and Wine Tourism in the College of Human Sciences at Texas Tech University. To contact Natalia Velikova, email at natalia.velikova@ttu.edu. Or call (806) 834-3589

Natalia Velikova, Ph.D.