Texas Tech University

N. David Pifer, Ph.D.

Assistant Professor
Sport Management

Email: david.pifer@ttu.edu

Phone: (806) 834-2346

Office Hours: Wednesday 11:00am - 1:00pm; Thursday 12:30pm - 2:30pm; Also by Appointment

Kinesiology and Sport Management, Rm 135


David Pifer


  • 2017 – Ph.D., Kinesiology (Sport Management & Policy), University of Georgia
  • 2012 – M.S., Sport Administration, Marshall University
  • 2009 – B.A., Business, Covenant College

Current Courses Taught

  • SPMT 3373 - Sport Communication
  • SPMT 3376 - Introduction to Sports Analytics
  • SPMT 4357 – Financial and Economic Aspects of Sport
  • SPMT 5003 – Internship in Sport Management

Research Interests

  • Player and Team Performance Analytics
  • Player Salaries and Professional Sports Labor Markets
  • Competitive Balance
  • Team Valuation
  • Marketing Strategy

Selected Publications

  • Pifer, N. D., Wang, Y., Scremin, G., Pitts, B. G., Zhang, J. J. (2018). Contemporary global football industry: An introduction. In James J. Zhang & Brenda G. Pitts (Eds.), The Global Football Industry: Marketing Perspectives (pp. 3-35). New York, NY: Routledge.
  • Pifer, N. D. (2018). The Driving Forces of Competitive Balance in European Football: A Review of Europe's Top Leagues. In James J. Zhang & Brenda G. Pitts (Eds.), The Global Football Industry: Marketing Perspectives (pp. 101-132). New York, NY: Routledge.
  • Baker, T. A., Liu, X., Brison, N., & Pifer, N. D. (2017). Air Qiaodan: An examination of transliteration and trademark squatting in china based on Jordan vs. Qiaodan Sports, International Journal of Sports Marketing and Sponsorship, 18(1), 95-105.
  • Pifer, N. D., Mak, J. Y., Bae, W., Zhang, J. J. (2015).Examining the relationship between star player characteristics and the branding process of professional sport teams, The Marketing Management Journal, 25(2), 88-106.
  • Gong, B., Pifer, N. D., Wang, J. J., Kim, M., Kim, M. K., Qian, T. Y., & Zhang, J. J. (2015). Fans' attention to, involvement in, and satisfaction with professional soccer in China. Social Behavior and Personality43(10), 1667-1682.
  • Min, S., Bae, W., Pifer, N.D., & Pillay, C. (2014). An empirical analysis of the effectiveness of World Wrestling Entertainment marketing strategies. The Sport Journal, 2014 Feb.
  • Kim, M., Pifer, N. D., Kim, M., Kim, S. S., & Zhang, J. J. (2016). Impact of volunteer motivation on behavioral commitment to media center volunteerism during the London Olympic Games. In B. G. Pitts, & J. J. Zhang (Eds.), Bridging the Gap in Sport Management Globally (pp. 187-208). London, UK: Routledge.

Department of Kinesiology & Sport Management

  • Address

    Box 43011, Texas Tech University, 2500 Broadway, Lubbock, TX 79409
  • Phone