Texas Tech University

David N. Pifer, Ph.D.


My research focuses broadly on financial and economic aspects of sport, but more specifically on sports analytics and how individuals and organizations can use data and statistical techniques to make more informed decisions. Specific applications related to this field include: (1) player and team performance evaluation, (2) payroll management, (3) hiring and firing decisions, (4) fantasy sports, and (5) sports gambling. As such, my research touches upon all of these areas within professional and upper-level collegiate sport. On occasion I will also examine elements of marketing strategy and whether or not certain projects and campaigns lead to adequate returns on investments.

Department of Kinesiology & Sport Management

  • Address

    Box 43011, Texas Tech University, 2500 Broadway, Lubbock, TX 79409
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