Texas Tech University

Shan Xu

Public Relations

Shan Xu received her Ph.D. in Communications from Ohio State University and MA in Communication from Washington State University. She is interested in how people make media choices and how that influences their physical health and psychological well-being. One of her research interests is the use of real-time and longitudinal data (e.g., longitudinal data, psychophysiological measures) in conjunction with mathematical and computational models to study the dynamics of motivation, media choices and media effects. A current focus of hers is the reciprocal influences between daily media choices, immediate, emotional gratification and delayed, eudaimonic well-being over time. Her more recent research interest is studying dynamics of multiple selves based on quantum probability theory. Quantum probability theory is highly suitable for explaining the contextual nature of perceptions and judgements, and therefore provides a way to mathematically formalize the measurement context effects regarding the dynamics of multiple self-concepts. She publishes in journals in communication and across disciplines, such as Human Communication Research, Health Communication and Computers in Human Behavior.

Shan Xu