Texas Tech University

Ankit Anand

Ankit AnandAnkit Anand is an Assistant Professor of Marketing in the Rawls College of Business. He received his Ph.D. in Marketing from Georgia State University. His research interests include strategic marketing, marketing-finance interface, marketing metrics, and customer relationship marketing. He has published papers in the Journal of Marketing, Journal of Retailing, and Review of Marketing Research. Ankit's teaching interests include marketing research, marketing analytics, and marketing strategy.