Texas Tech University

Babu John Mariadoss

Babu John MariadossDr. Babu John Mariadoss is an Associate Professor in the Area of Marketing and Supply Chain Management at Texas Tech University, and currently teaches MKT 4385 Marketing Strategy at the undergraduate level. He is the recipient of the 2018 Louis W. Stern Award from the American Marketing Association (AMA) for his article in the Journal of Marketing Research, the 2008 'Mary Kay Dissertation Award' from the Academy of Marketing Science, and the 2008 'AMA Sales SIG Doctoral Dissertation Award' from the AMA's Selling and Sales Management Special Interest Group. Professor John Mariadoss received his PhD in Business Administration (major in marketing) from the University of Houston in 2007. His primary research interests have focused on various aspects of Marketing Strategy theory and practice, including topics on B2B Relationships, Sales Strategy, Branding Strategy, and International Marketing. Professor Mariadoss has published his research in the Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Marketing Letters, International Journal of Hospitality Management, Journal of International Marketing, Industrial Marketing Management, Journal of Business Research and Journal of Personal Selling and Sales Management.