Texas Tech University

Laura Fischer

Laura Fischer, an expert in agricultural communications and strategic messaging, has been named an assistant professor with Texas Tech University's Department of Agricultural Education and Communications. The Florida native indicated that her research program broadly focuses on developing messages to communicate and inform the public about issues in agriculture and natural resources. Fischer uses a variety of research techniques to understand how the public perceives issues in agriculture and natural resources and to understand what type of messages are the most effective for audiences.

One of her primary goals at Tech is to continue to understand the intersection between strategic and agricultural communications to better inform the public about agriculture and natural resources. Her bachelor's degree in animal science and her master's degree in agricultural education and communication are from the University of Florida. Her doctorate in agricultural communications and education is from Texas Tech. 

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