Texas Tech University

Lucinda Holt

Born and raised in West Texas, Lucinda Holt brings a passion for her Mexican-American roots while highlighting the diversity of the campus and region. Ms. Holt has served as an instructor and course director within the College of Media & Communication since 2019, and she teaches journalism-oriented courses in the Department of Journalism & Creative Media Industries. With her background in freelance journalism, Ms. Holt offers a hands-on approach to learning based on professional practices, real-world application, theory, and critical concepts. Ms. Holt has had work published in The New York Times and Reuters and also contributes articles and photography to Lubbock Magazine. While serving as the public safety reporter for the Lubbock Avalanche-Journal, Ms. Holt placed second in the newspaper's division for feature writing in the 2016 Texas Associated Press Managing Editors Awards. The following year, she placed first in deadline writing for coverage of the shooting of Texas Tech Officer Floyd East. After a few years in the field, Ms. Holt decided to return to Texas Tech to dive deeper into her passion for her craft and culture. This led her to her graduate research which highlighted the fatal attacks on Mexican journalists. Through the Thomas Jay Harris Institute for Hispanic and International Communication, Ms. Holt was able to complete her thesis, “Dangerous Lede: Framing and attacks on Mexican press,” which earned Best Student Paper honors at the 7th Hispanic/Latino Media & Marketing International Conference. Ms. Holt is beyond elated to step into her new role from HIHIC affiliate to the institute's assistant director. Through both her personal and professional experiences, she is excited to help mentor students from a variety of backgrounds while serving the institute, college, university, and the community she loves so much. ¡Siempre Adelante y Wreck ‘em!

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