Texas Tech University

Meet the Area Coordinator

Dr. MadhavaramProfessor of Marketing Sreedhar Madhavaram joined the faculty in January 2019. He previously taught at Cleveland State University in Ohio after earning his doctorate in marketing from Rawls College in 2005.

Madhavaram frequently presents at national and international conferences. His scholarly work focuses on marketing strategy, marketing theory and concepts, marketing communications, and marketing pedagogy, as well as organizational knowledge and sales management. His research articles have been published in several journals, including: Journal of the Academy of Marketing Science, Academy of Marketing Science Review, Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, Journal of Advertising, Journal of Personal Selling & Sales Management, and Psychology & Marketing. He also serves on the editorial review board of Industrial Marketing Management.


The Area of Marketing and Supply Chain Management supports the mission of the Rawls College of Business through its research, teaching, and service activities. The Marketing faculty is committed to:
(1) producing high-level scholarship that will influence marketing theory and practice,
(2) providing students with quality educational experiences that will prepare them to be highly valued members of the business community, and
(3) engaging in activities that will enrich the Area of Marketing and Supply Chain Management, the Rawls College, and Texas Tech University.


The Area of Marketing and Supply Chain Management will be an internationally recognized leader in marketing research and education.

  • Mutual Respect - We believe that everyone should be treated with respect and dignity.
  • Cooperation - We are committed to working with others for the betterment of the Area of Marketing, the Rawls College, and Texas Tech University.
  • Creativity - We support life-long learning and the pursuit of innovative solutions and ideas.
  • Pursuit of Excellence - We are committed to personal and professional growth through the creation, preservation, transfer, and application of knowledge.