Texas Tech University

Meet the Director, Mayukh Dass, Ph.D.

DassMayukh Dass, PhD, is the Senior Associate Dean and James L. Johnson Chair in Business Administration at Texas Tech University's Rawls College of Business.

He currently serves as a Professor of Marketing and the founding Director of the Scovell Business Leadership Program. He previously served Rawls College as the Associate Dean of Graduate Programs and Research and as the Area Coordinator for the Marketing and Supply Chain Management.

His current research interests include strategic marketing alliances, digital firm strategies, and applications of artificial intelligence in businesses. He has published more than 40 articles in top academic journals, including the Journal of the Academy of Marketing Science, Journal of Retailing, Decision Sciences, Decision Support Systems, Organizational Research Methods, Journal of Business Research, Journal of Service Research, Social Networks, and has chaired 13 dissertations. He has also received external research grants from federal agencies in the amount of $1.2M. He holds a B.E. in Electronics and Power Engineering from Nagpur University, an M.S. in Artificial Intelligence, an M.S. in Statistics, and a PhD. in Business Administration from the University of Georgia.

He is currently a member of the Texas Tech Teaching Academy, and has won various awards, including the Texas Tech Alumni New Faculty Award in 2011, President's Excellence in Teaching Award in 2012, Beta Gamma Sigma Professor of the Year in 2013, Chancellor's Council Distinguished Research Award in 2013 and Rawls College Integrated Scholar in 2017.