Texas Tech University

Program Requirements

Research Methods Courses

Required Courses (18 credit hours)
ISQS 5349 Regression Analysis
ISQS 6348 Applied Multivariate Analysis
BA 7000 Theory Building
MKT 5355 Research Design
MKT 6355 Theory Testing
ACCT 6314 Behavioral Research in Accounting

Required Marketing Courses

Required Courses (12 credit hours)
MKT 6353 Marketing Theory
MKT 6354 Marketing Strategy
MKT 6356 Consumer Behavior Seminar
BA 7000 Marketing Colloquium

Additional Required Courses

The balance of the student's specialization in marketing, 6 to 9 credit hours, is individually tailored to meet individual goals and objectives. Courses are chosen to match student's interests.

Note: Students must complete all leveling requirements (19 credit hours) and doctoral tool requirements (9 credit hours) (see Ph.D. Student Handbook).

Courses Supporting Field (9-12 credit hours):

Student's master's level coursework may qualify, if appropriate, or courses will be chosen to match student's interests.

Third Semester Paper:

At the end of his/her third semester in the Ph.D. program, the student is required to present an original, solo-authored research paper. The student's effort must show acceptable progress in the overall Ph.D. program. Students, whose efforts are judged to be unacceptable, will not be allowed to continue in the Ph.D. program.

Comprehensive Examinations:

Upon completion of coursework and permission of Ph.D. advisor, the student is required to take and pass a series of comprehensive examinations. The student must pass all comprehensive examinations in order to continue in the Ph.D. program.


After completion of all other requirements, the student must complete a dissertation, which is the final requirement for a Ph.D. with a concentration in marketing. The basic process involves (1) approval of candidacy from Graduate School of Texas Tech University, (2) the selection of a dissertation chair and other committee members, (3) selection of a topic, (4) dissertation proposal defense, (5) completion of research for dissertation and (6) final defense of dissertation.

While every effort has been made to ensure accuracy, the Rawls College of Business reserves the right to make changes to pertinent information including but not limited to degree plans and program requirements. 

Ph.D. Program Links


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