Texas Tech University

Comic Relief from Textbooks

August 31, 2009

Jeremy Short, the Jerry S. Rawls Professor of Management in the Rawls College of Business

Story produced by the Office of Communications and Marketing; Written by Leslie Cranford

Students used to get detention for reading comic books in class. Now a similar format is being used as a way to engage them in learning.

Jeremy Short, the Jerry S. Rawls Professor of Management in the Rawls College of Business, has published the first-ever graphic novel textbook on management, which is just out this summer. The first chapter of “Atlas Black: Managing to Succeed” can be viewed online.

Short co-authored the book with Talya Bauer, the Cameron Professor of Management at Portland State University, and Dave Ketchen, the Lowder Eminent Scholar in Entrepreneurship at Auburn University. Both Bauer and Ketchen have previous experience co-authoring traditional textbooks on management topics and all three co-authors serve as editor or associate editor at academic journals such as the Academy of Management Journal and the Journal of Management.

Finish reading the full storyat Texas Tech Today >>