Texas Tech University

Lubbock Avalanche Journal - Tech professor's new management text is very, very graphic

August 31, 2009

Below is an excerpt from Lubbock Avalanche Journal columnist Walt Nett's review of the new graphic novel textbook by Jeremy Short:

"So today we meet Atlas Black and his creator, Jeremy Short, the Jerry S. Rawls professor of management. Black is the central character in Short's management text, "Atlas Black: Managing to Succeed," co-authored by Talya Bauer of Portland State University and Dave Ketchen of Auburn University. The illustrator is Len Simon, a veteran film and television animator.

It's a textbook in graphic novel form, and if the first chapter - available online for free public inspection - is any indication, the drop rate in that class should be pretty low.

Crib notes: Atlas and his pal David Chan have a "Goofus and Gallant Go to College" kind of life. Graduation's approaching, and Atlas is something of a slacker with no job, no prospects. David carries Atlas (at least in a management class) with a mixture of charity and concern, providing study notes and coping, at times testily, with his buddy's unfocused attitude toward class. The first chapter includes an overview lecture on history and pioneers of management theory.

Well, if it worked for "Schoolhouse Rock," why not here?"

Read the full column here >>

Lubbock Avalanche-Journal; Sunday, August 30, 2009; Story last updated at 8/30/2009 - 3:23 am