Texas Tech University

Publishers Weekly - A Comics Format Textbook Goes to Business School

May 13, 2010

Flat World Knowledge, an unusual "open source" textbook publisher that offers its textbooks online for free, has teamed with three professors to produce, Atlas Black: Managing To Succeed, the first book in a comics format textbook series that teaches principles of business management at the college level. Organized and written by Jeremy Short, professor of management at Texas Tech University, and management professors Talya Bauer from Portland State University and Dave Ketchen from Auburn University, Atlas Black: Managing To Succeed, is illustrated Len Simon and available through the Flat World Knowledge website, online retailers and college bookstores.

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