Innovative teaching approach, commitment to student learning earn Rinaldo honors
Rawls College of Business Assistant Professor of Marketing, Dr. Shannon Rinaldo, has been presented with the 2011 President's Award of Excellence. The award, given annually to Texas Tech faculty who show exceptional excellence in teaching, will be presented to Rinaldo at the Faulty Honors Convocation on April 19th.
Dr. Rinaldo's commitment to innovation and student learning were the prime reasons she took home the award, explained Marketing Area Coordinator, Dr. Bob McDonald, "I had an opportunity to observe her in the classroom and was impressed with the variety of techniques that she used to engage students and facilitate their learning."
One such innovative learning approach involved the use of Twitter in the classroom. Students in Rinaldo's classes 'followed' a specific brand or celebrity on the site to research how social media is impacting business in the digital age.
Additionally, Rinaldo has also repeatedly engaged students through "service learning," a hands-on learning approach where students are able to take on projects in the local community, gaining real-world experience while creating a legitimate impact on local businesses and organizations. Most recently, Rinaldo's students assisted the Veterans Resource Coordination Group, a Lubbock non-profit organization that helps military personnel transition back into the civilian world. Her students have also previously worked with the Texas Tech University Center for Addiction and Recovery, among others.
Besides her novel use of technology in the classroom, Dr. McDonald maintains that Rinaldo's commitment to student learning is truly her most appreciated quality, "Her empathy for students gives her the ability to explain even the most complex subjects in terms that students will understand," remarked Dr. McDonald, "Her approach is to use the appropriate combination of tools and techniques to ensure that students learn."