Texas Tech University

PhD Students to Present at International Marketing Conference

April 13, 2011

A pair of Texas Tech University PhD Students have been selected to present their research topics at the 2011 INFORMS Marketing Science Conference, June 9 - 11. Joseph Derby and Omer Topaloglu will both travel to Houston for the annual event which will boast attendees from all over the world.

Joe Derby will present research in the area of intellectual property auctions, exploring how a new marketplace evolves over time. "Until 2006, all intellectual property was sold through private transactions and mostly marketed through mergers and acquisitions as part of an organization's asset value," explains Derby, "By using auctions to sell intellectual property, the market opens up to many more participants, including private inventors. My research aims to better understand how a new marketing medium affects participants."

Joseph Derby, who was also recently presented with the Helen DeVitt Jones Excellence in Graduate Teaching Award, joined the academic world after more than twenty years of professional work experience managing chemical and battery companies.

Originally hailing from Istanbul, Turkey, Omer Topaloglu is a Graduate Assistant and part-time instructor of Marketing at the Rawls College of Business. He will present his research topic on the effect of corporate announcements on the dynamics of social media. Topaloglu plans to observe the relationship between official corporate announcements and online word-of-mouth, such as blogs, product reviews, tweets, among others.

"Obviously, with all the advancements in technology, social media is getting more and more prominent. This popularity is one of the reasons why I wanted to conduct research in this area," remarked Topaloglu, "I firmly believe this will come out as a very interesting study."

Both participants will be making their first presentation at a major marketing conference.