Texas Tech University

Tech Marketing Association Welcomes Dallas Morning News Executives

April 18, 2011

Approximately 100 students joined the Tech Marketing Association (TMA) on Wednesday, March 30th at the Merket Alumni Center to welcome several executives from the Dallas Morning News. The professional development information session featured company representatives discussing the papers' new digital strategy by harnessing iPhone and iPad applications and selling news articles online.

"Bringing in business representatives to Tech is always beneficial," said TMA President Danielle Noll, "It gives our members an advantage over other student competition- they know the company better, and have already networked with the company's employees."

The executives, who included Bill Bradley (General Manager - Automotive), Megan Sieling - (Sales and Marketing - Automotive) and Marisa Reynolds - (Sales and Marketing - Neighborsgo) also provided personal insights to students on how they personally transitioned from college life into the professional world. Additionally, the trio discussed employment opportunities with Dallas Morning News, including what qualities and traits they look for in aspiring candidates.

"The Dallas Morning News representatives were down to earth and real with their responses," remarked Noll, "Rather than just providing information about their company, they shared personal experiences that related to each member."

Tech Marketing Association has hosted numerous professional development events in the past, with representatives from organizations such as E&J Gallo, Eli Lilly, Enterprise, Black and Decker, and Newell Rubbermaid, among others.