Texas Tech University

Tech Professor Honored with Innovative Marketing Award

April 20, 2011

Dr. Shelby Hunt, the Jerry S. Rawls and P. W. Horn Professor of Marketing, has added yet another award to his already impressive list of academic achievements. Hunt was recently presented with the Marketing Management Association's "2011 Innovative Marketing Award." The awards ceremony took place in Chicago on March 24th where Hunt received the award and presented a luncheon address where he spoke about developing successful theories in marketing.

A Rawls College of Business stalwart since 1980, Dr. Shelby Hunt has an exceptional track record of awards and accomplishments throughout his career. Recognized as one of the 250 most frequently cited researchers in economics and business (Thompson-ISI), he has written numerous books and articles on competitive theory, strategy, macro marketing, ethics, relationship marketing, channels of distribution, philosophy of science, and marketing theory.

Among Hunt's other achievements, he received the 1992 American Marketing Association/Richard D. Irwin Distinguished Marketing Educator Award, which is the highest award that the American Marketing Association can give. "In the pecking order of awards, this is a great recognition," remarked Dr. Hunt. Also, he is the only three-time winner of the Journal of Marketing's Harold H. Maynard Award for Best Theory Article, which he won for his articles in 1976, 1983 and 1995.

Hunt's 1994, "Commitment and Trust," Journal of Marketing article, with Robert M. Morgan, was the most highly cited article in economics and business in the 1993-2003 decade (Thomson-ISI). For his contributions to theory and science in marketing, he received the 1986 Paul D. Converse Award from the American Marketing Association, the 1987 Outstanding Marketing Educator Award from the Academy of Marketing Science, and the 2002 Society for Marketing Advances/Elsevier Science Distinguished Scholar Award.

Dr. Hunt continues to be at the forefront of leading marketing researchers and is currently in the process of writing a new research paper that will look at why some theories are more successful than others, including his own resource-advantage theory.