Texas Tech University

Daily Toreador: Tech professor, student win marketing award

December 1, 2011

Debra Laverie, associate dean at the Rawls College of Business, and William Humphrey, a marketing doctoral student, were collectively named the 2011 Mobile Marketing Association's Academic of the Year.

The two were honored for their work, "Brand Community and Location Service Social & Mobile Research."

"Great creative and great storytelling (are) at the heart of all of our award-winning campaigns. Our winners are truly among the smartest in the mobile channel and have set rigorously high standards for industry excellence," said Greg Stuart, CEO of the Mobile Marketing Association, in a news release. "Their work should serve as an enduring inspiration to marketers worldwide and (as) a challenge to next year's competitors."