Daily Toreador: Tech professor, student win marketing award
Debra Laverie, associate dean at the Rawls College of Business, and William Humphrey,
a marketing doctoral student, were collectively named the 2011 Mobile Marketing Association's
Academic of the Year.
The two were honored for their work, "Brand Community and Location Service Social
& Mobile Research."
"Great creative and great storytelling (are) at the heart of all of our award-winning
campaigns. Our winners are truly among the smartest in the mobile channel and have
set rigorously high standards for industry excellence," said Greg Stuart, CEO of the
Mobile Marketing Association, in a news release. "Their work should serve as an enduring
inspiration to marketers worldwide and (as) a challenge to next year's competitors."