Marketing Professor's Academic Paper Featured as Most-Read Article
By: Trevor Bell
Dr. Mayukh Dass, Associate Professor of Marketing, had a recent academic paper featured as a most-read article in research methods, as well as two additional papers accepted for publication.
- “Introducing Functional Data Analysis in Managerial Sciences”, coauthored with Christine Shropshire (University of Georgia) and published in Organizational Research Methods was featured as top 5 most-read articles in research methods by Management Ink.
- “Bringing product and customer ecosystems to the strategic forefront”, coauthored with Shivina Kumar (CEO, Several Pages LLC) has been accepted for publication in Business Horizon.
- “Transforming Marketing Research Education of the Future: The Role of Intelligent Agent Technologies (IATs) in Enhancing Student Learning”, coauthored with Ashutosh Dixit (Cleveland State U), Glenna C. Pendleton (Northern Michigan U), and William J. Lundstrom (Cleveland State U) has been accepted for publication in Atlantic Marketing Journal.