Texas Tech University

Marketing Professor Dr. Frias Presents Research at Kauffman Emerging Scholars Conference

Trevor Bell

November 5, 2014

Assistant Professor of Marketing Dr. Kelli Frias recently presented her research at the inaugural Kauffman Emerging Scholars Conference in Kansas City, hosted by the Ewing Marion Kauffman Foundation. The conference invited Kauffman Scholars around the world to discuss entrepreneurship issues, research and future practices.

During the three-day conference, Dr. Frias - who is one of 165 Kauffman Scholars - presented her research, "Product Form Strategy for Early-Stage Ventures," which looks at the strategic marketing process undertaken by companies seeking to transform an invention into a commercializable market offering. The two-part study examines how entrepreneurs and business angels determine "what to sell" and consequently, tests the theory with a framework for product-form strategy with venture scenarios. Active angel investors served as participants in both studies.

Dr. Frias was also able to network with and learn from approximately 80 other Kauffman Scholars. This cross-disciplinary conference allowed her to gain a greater understanding of cutting-edge research in entrepreneurship, legislative initiatives and policy decisions impacting entrepreneurship, and share about the intersections between entrepreneurship and marketing.

"This was an amazing opportunity to share research and to receive feedback from other scholars in this field. Although we are often coming from different disciplines, our common interest in entrepreneurship made for a great event," Dr. Frias said. "There were also vast opportunities for networking about future research ideas and projects."

For more information about her conference visit or research, email Dr. Frias at kelli.frias@ttu.edu.

This supports the efforts outlined in the Rawls College of Business Strategic Plan. Learn more about the LEADER 2020 Strategic Plan and follow our progress on Twitter at #RawlsLeads.