Texas Tech University

Digital Badges Give Rawls College Students a Competitive Edge

Trevor Bell

January 16, 2015

In an effort to highlight students' strengths on increasingly popular social networking sites such as LinkedIn, the Rawls College of Business now offers digital badges. These badges provide students a competitive edge when utilizing social networks during their job search.

Badges serve as endorsements that the student possesses a skill set or has held a leadership role, as students must apply for and have met specific criteria to receive each badge. The Rawls College confirms that the student has met the requirements to earn the badge; thus, a digital badge verifies the student's leadership or professional experience.

"Digital badges are a visual representation of a student's skills and accomplishments that can act as an extension of a resume. They add value because they give recruiters a detailed view of specific goals achieved while in college," Barry Broughton, senior director of the Rawls Career Management Center and Center for Global Engagement, said. "The badges can be a tool to help distinguish students from their peers."

The Rawls College will launch its digital badge program with four badges but plans to expand the initiative to highlight core competencies. Initial badges will be available for those students who have studied or worked abroad; completed an internship; held a leadership position in a student organization; or have attended professional development opportunities outside the classroom.

"Networking is, and will continue to be, invaluable when searching for a job. With the explosive growth in online networks, students have yet another platform in which to market their abilities. We want our students to stand out in those networks; digital badges are a way for students to reinforce why they should be the employee of choice. The fact that the Rawls College requires students to apply and provide documentation to earn a badge reinforces the validity of the students' online profiles," Dean Lance A. Nail said.

Badge Descriptions

Professional Development Badge

This badge will be awarded for attending and participating in at least 10 different student development events hosted by the Rawls Career Management Center during the academic year. These events include, but are not limited to: career expos, interview skills workshops, mock interviews, Rawls Networking Group meetings, etiquette dinners, etc.

Verification: Students inform the CMC when they have attended 10 events, and the CMC then verifies check-ins through the HireRawls system.

Global Engagement Badge

This badge will be awarded for the completion of an approved international experience through the Rawls College. Students who have been awarded this badge have either studied abroad or completed an international internship with an approved program through the Rawls Center for Global Engagement.

Verification: CGE maintains a list of all students who participate in these programs.

Leadership Badge

This badge will be awarded for serving in a formal executive position in an approved student organization for a minimum of one full semester. Approved positions are: President, Vice President, Treasurer and Secretary. Committee chair positions do not qualify for this award.

Verification: Faculty/staff advisor for the organization can authenticate student roles.

Internship Badge

This badge will be awarded for the completion of an approved internship through the Rawls College. In order to be awarded this badge, students must submit verification from their employer showing they have successfully completed their internship in good standing.

Verification: Students will need their employer to submit a letter or email to the CMC to authenticate their internship completion.

To apply for a badge, students should visit badges.ba.ttu.edu. For more information about Rawls digital badge program, contact Barry Broughton at barry.broughton@ttu.edu.

This supports the efforts outlined in the Rawls College of Business Strategic Plan. Learn more about the LEADER 2020 Strategic Plan and follow our progress on Twitter at #RawlsLeads.