Texas Tech University

Rawls College Welcomed George Anders

Trevor Bell

February 9, 2015

This story was provided by Emily Gardner, media relations intern for the Texas Tech University Office of Communications and Marketing.

New York Times Best-selling Author and Journalist Discusses Job Market: George Anders spoke to Rawls College of Business students Wednesday.

Empathy and human touch are important to the changing job market, a journalist and New York Times best-selling author told Texas Tech University and Lubbock community members.


George Anders emphasized these points while also discussing the macro-level views of the job market with the Rawls Raiders on Wednesday (Feb. 4). There was a reception in the Rawls College of Business atrium before the lecture.

Lance Nail, Rawls College of Business dean, said the college wanted to invite a speaker who could speak to the Rawls Raiders and student body about the applied world of business, because that's part of the college's culture.

"When we were going through and talking about the books we might bring in and talk about, George's books really sang to me," Nail said. "When we talk about talent that whispers and the jagged resumes, and some of the things our students heard about Wednesday, Texas Tech was there. The Rawls College of Business was there."

Anders provided views on how the United States can adapt to a changing job market that involves technology and human touch, including what employers, schools, individuals and parents can do.

Employers must embrace the changes technology provides or their competitors will, as well as cherish what people can do, Anders said, listing financial planners as an example because they provide a human touch to the process.

"You need to create a culture that's not just about driving costs down," Anders said, "but also about adding value through human touch because that's every bit as important."

Schools need to spend less time on the mechanics of learning and more time on creative learning, Anders said. They also need to put more emphasis on collaboration, because teamwork is part of the business world. It's also important to add business skills to another set of skills.

"It's great to have STEM skills, and it's even better to have STEM skills plus a sense of how to run a business," Anders said. "It's great to have an advanced degree in biology or a medical degree, it's even better to have both an M.D. and business skills."

Individuals need to read to adapt and Anders recommended "The Alliance" by Reid Hoffman, co-founder of LinkedIn, as material that needs to be read.

Anders concluded his list by saying parents can help by giving kids a chance to participate in the collaborative, human-touch world. He told a story about the lessons he thought his children would learn from operating a lemonade stand but said he was wrong about the real value of the stand, which is if people are nice, interact and smile at each other, there's no telling the amount of money that will be made or how much joy will be brought.

Anders also referenced "The No. 1 Job Skill in 2020," the article he wrote for LinkedIn Influencer in 2013, where he said jobs that require the human touch, including personal financial planners, sports coaches and occupational therapists are critical. Jobs requiring human touch and empathy have a tremendous future.

Anders also met with Rawls College of Business undergraduate and graduate students throughout the day where he discussed a micro-level view of the job market and offered advice.

"I've spent 30 years rattling around in a lot of different jobs, and I hope the students can take some things from my experience that may be relevant and helpful to them," Anders said. "Hopefully they can see that there are opportunities in this world they shouldn't feel bashful about pursuing."


This supports the efforts outlined in the Rawls College of Business Strategic Plan. Learn more about the LEADER 2020 Strategic Plan and follow our progress on Twitter at #RawlsLeads.