Texas Tech University

Rawls Marketing Faculty Ranks in Top 50 for Research Impact

Trevor Bell

July 2, 2015

Marketing faculty research at the Rawls College of Business was ranked No. 48 among the top 500 research universities in Australia, New Zealand, Canada, the United Kingdom, and the United States. The study, "Research performance of marketing academics and departments: An international comparison" examined the research impact of researchers at 500 top universities.

The study's researchers - Geoffrey N. Soutar (University of Western Australia), Ian Wilkinson (University of Sydney), and Louise Young (University of Western Sydney) - included academics employed in research-intensive universities, which were defined as those institutions in the Academic Ranking of World Universities (ARWU) in 2013 in which marketing was taught. This resulted in a sample of 2,263 marketing academics from 195 universities (123 from the U.S., 27 from the UK, 22 from Canada, and 23 from Australia and New Zealand).

The researchers solely focused on papers published from 2001-13, which served to standardize the comparisons and reduce age effects. Textbooks were excluded as they are often new editions of old books, making it hard to evaluate their real impact. However, research books, book chapters, journal articles and conference papers were included. Additionally, only universities with four or more full professors were included in this list. Results from this study provide objective research performance benchmarks for use by governments, universities and individuals.

The study was recently published in the Australian Marketing Journal (AMJ). AMJ is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners. The objective of the AMJ is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing.

This supports the efforts outlined in the Rawls College of Business Strategic Plan. Learn more about the LEADER 2020 Strategic Plan and follow our progress on Twitter at #RawlsLeads.