In the second installment of the Marketing Distinguished Speaker Series, the Rawls College recently welcomed Sundar Bharadwaj, the Coca-Cola Company Chair of Marketing at the University of Georgia. During Dr. Bharadwaj's visit, he spoke with faculty members and current marketing doctoral students about his working paper, "Do Shorts Short Short-termism?: Information Asymmetry and Myopic Marketing Management."
The paper looks at how prior research documents a significant prevalence of myopic marketing actions by public firms and points to its negative consequences for firm performance and competitiveness. The research looks at the effect of reduction of information asymmetry on myopic marketing management. Specifically, Dr. Bharadwaj examines the role of active information production and intensive monitoring of corporate management in reducing myopic marketing actions.
Dr. Bharadwaj also answered questions from the audience about the paper's impact and practical implications, in addition to offering advice for successful marketing research.
Later this semester, Ajay Kohli, Professor of Marketing at Georgia Tech, will conduct a workshop on Theory Development. The event is scheduled on April 8 in Room 105 from 12:30-3:30 p.m.
To view photos from Dr. Bharadwaj's presentation, visit the Rawls College's Flickr account. For more information regarding the Marketing Distinguished Speaker Series, please contact Dr. Dass at firstname.lastname@example.org.This supports the efforts outlined in the Rawls College of Business Strategic Plan. Learn more about the LEADER 2020 Strategic Plan and follow our progress on Twitter at #RawlsLeads.