Texas Tech University

Rawls College Announces New Associate Dean

August 17, 2016


Dr. Dennis Arnett, John B. Malouf Professor of Marketing, will be appointed Associate Dean for Undergraduate Programs and External Relations, effective September 1, 2016. Arnett holds a B.S. in Mathematics from Occidental College, a Master of Arts in Education from Alliant International University, and a Ph.D. in Business Administration from Texas Tech University. Dr. Arnett's research focuses on three interrelated areas: (1) competition theory and its implications for marketing theory and practice, (2) relationship marketing theory, and (3) theory related to sales and sales management practices. His research appears in the Journal of Marketing, Journal of Public Policy and Marketing, Journal of Retailing, Journal of Marketing Theory and Practice, Journal of Business Research, Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Industrial Marketing Management, and others.