Texas Tech University

Eric Cardella, Ph.D.

Assistant Professor
Business Economics

Email: eric.cardella@ttu.edu

Phone: 806.834.7482

Office Hours: Upon Request

Room Number: NW 314

Education: Ph.D., University of Arizona (2012); M.A., University Arizona (2009); B.A., University of California at San Diego (2006)

Area of Expertise: Behavioral and Experimental Economics, Negotiations, Game Theory


Eric Cardella

About Eric

My research focuses primarily on using theory and novel experimental designs to providing valuable insights regarding the existence and impact of behavioral motivations in social interactions. In gathering such insights, my research often combines methodology from the fields of economics, game theory, and psychology.

Currently, I teach the Applied Business Economics course (BECO - 4310), and my general teaching interests include: Game Theory, Behavioral and Experimental Economics, Strategy, Microeconomic Theory, and Industrial Organization. 


  • "Learning to Make Better Strategic Decisions" Journal of Economic Behavior & Organization 84 (2012)
  • "Stackelberg in the Lab: The Effect of Group Decision Making and 'Cooling-off' Periods," (with R. Chiu), Journal of Economic Psychology 33 (2012)
  • "The Effect of Health Insurance Coverage on the Reported Health of Young Adults" (with Briggs Depew) forthcoming in Economics Letters

Current Research

  • "The Impact of Award Uncertainty on Settlement Negotiations" (with Carl Kitchens)
  • "Exploiting the Guilt Aversion of Others - Do Agents do it and is it Effective?" 
  • "The Effect of List Price Strategies on Real Estate Negotiations: An Experimental Study" (with Mike Seiler)
  • "Behavioral Impacts of Greed Perceptions in Social Interactions" (with Tamar Kugler and Jennifer Anderson)