Sreedhar Madhavaram
Marketing Alumni Professor; United Supermarkets, Inc. Professor of Marketing
Marketing and Supply Chain Management
Room Number: W344
Research Expertise
- Marketing Theory
- Marketing Strategy
- Marketing Capabilities
Education
- PhD, Texas Tech University
- MS, Marketing, Texas Tech University
- MBA, Marketing, Osmania University
- BE, Electronics and Communications, Manipal Institute of Technology
About
Sreedhar Madhavaram is the Alumni Professor of Marketing and serves as the area coordinator
of the Area of Marketing and Supply Chain Management in the Rawls College of Business
at Texas Tech University.
His work has won several awards and appeared in the Journal of the Academy of Marketing
Science, Journal of Business Research, Academy of Marketing Science Review, Industrial
Marketing Management, the Journal of Advertising, the Journal of Business Ethics,
the Journal of Business & Industrial Marketing, the Journal of Personal Selling &
Sales Management, Psychology & Marketing and others journals. A frequent presenter
at national and international conferences, his research interests include marketing
theory, marketing strategy, conceptual advances in marketing, capability building,
organizational knowledge and sales management.
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Curriculum Vitae
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Rawls College of Business
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Address
Rawls College of Business, Box 42101, 703 Flint Avenue, Lubbock, TX 79409 -
Phone
806.742.3188 -
Email
ba_webmaster@ttu.edu