About

Sreedhar Madhavaram is the Alumni Professor of Marketing and serves as the area coordinator of the Area of Marketing and Supply Chain Management in the Rawls College of Business at Texas Tech University.

His work has won several awards and appeared in the Journal of the Academy of Marketing Science, Journal of Business Research, Academy of Marketing Science Review, Industrial Marketing Management, the Journal of Advertising, the Journal of Business Ethics, the Journal of Business & Industrial Marketing, the Journal of Personal Selling & Sales Management, Psychology & Marketing and others journals. A frequent presenter at national and international conferences, his research interests include marketing theory, marketing strategy, conceptual advances in marketing, capability building, organizational knowledge and sales management.