Texas Tech University

Ankit Anand

Ankit Anand

Assistant Professor

Marketing and Supply Chain Management

Room Number: W335


Research Expertise

  • Strategic marketing
  • Marketing-finance interface
  • Sustainability


  • PhD, Marketing, Georgia State University


Ankit Anand is an assistant professor of marketing in the Rawls College of Business. He received his PhD in marketing from Georgia State University. His research interests include strategic marketing, marketing-finance interface, marketing metrics and sustainability. He has published papers in the Journal of Marketing, Journal of Retailing and Review of Marketing Research. Ankit's teaching interests include marketing research, marketing analytics and sales analytics.