Texas Tech University

Riley Krotz

Riley Krotz

Assistant Professor

Marketing and Supply Chain Management

Room Number: W323


Research Expertise

  • Retail and Frontline Marketing Strategy
  • Digital Marketing and Technology
  • Blood Donations
  • Public Policy & Law


  • PhD, Marketing, University of Tennessee;
  • MBA, University of North Florida;
  • BS, Biomedical Science, University of North Florida;


Riley T. Krotz, Ph.D., is an Assistant Professor of Marketing and AACSRE Emerging Research Fellow at Texas Tech University. Riley's research explores digital marketing and technology in retail and service settings, with a focus on the organizational frontlines, public policy, and blood donations. Riley's research has appeared in the Journal of Supply Chain Management, the Journal of Public Policy & Marketing, through the American Antitrust Institute, and has been awarded over $155,000 in grant funding. Riley was named the 2020 Matthew Joseph Emerging Scholar by AMA DocSIG. Other recognitions include the 2022 Best Paper Award for significant contributions to the retail and pricing literature by AMA Retail & Pricing SIG, the 2022 Organizational Frontlines Young Scholar Award, the 2021 Dr. Marva Rudolph Award for Diversity, Equity, and Inclusion, the BESH Doctoral Research Award, the AMS Mary Kay Dissertation Proposal Award (runner-up), the Yates Dissertation Fellowship, the Chancellor's Award for Extraordinary Professional Promise, the Haslam College of Business Outstanding Doctoral Researcher Award, the AMA DocSIG's Outstanding Marketing Doctoral Student, the Haslam College of Business Award for Extraordinary Professional Promise, the Haslam College of Business Excellence in Research Award, the AMA-Sheth Foundation Doctoral Consortium Fellowship, the William Thomlinson Outstanding Graduate Scholar Award, the Coggin College of Business Coggin Fellowship, the PowerUp JAX Innovation Grant, and the Innovation in Education Award.