Texas Tech University

Previous Projects

2022-2023

 

Accounting as Storytelling: The Power of SociAl Media Accounts in Feminist Social Movements

Faculty Mentor: Dr. Andrea Romi

Key Words: accountability, social movements, feminist social movements, feminist accountability, Time's Up

Project Activities: review academic literature, data collection, data scrapes, organize and analyze research data, and draft result reports

Hispanic ethnic identification and social media engagement in the US market

Faculty Mentor: Dr. Alejandra Marin

Key Words: social media engagement, ethnic identification, contextualization

Project Activities: literature review, data collection, cleaning, and preliminary analysis

Media Coverage of Firms' CSR Initiatives: Interaction Effects of Point and Flow Signals

Faculty Mentor: Dr. Alanna Hirshman

Key Words: signaling theory, corporate social responsibility, media coverage

Project Activities: data collection, coding, data scrapes

The impact of work-family conflict disclosures on employees: a self-presentation perspective

Faculty Mentor: Dr. Lauren Locklear

Key Words: work-family disclosure, job performance

Project Activities: Review academic literature, design field studies, perform basic statistical analysis, perform basic survey design, and draft result reports

Neurophysiological Assessment of User Acceptance for New Information Systems

Faculty Mentor: Dr. Fred Davis

Key Words: user acceptance, information technology, neuroscience

Project Activities: review academic literature, set up and validate neurophysiological test equipment, design research protocols with respect to human subjects, organize and analyze research data, and draft result reports

Using Allies to Expand your Network: Implementing a Psychological Methodology to Attract and Retain Underrepresented (UR) Students in STEM

Faculty Mentor: Christine Nittrouer

Key Words: STEM disciplines, diversity, majority social identities

Project Activities: design field settings, perform basic statistical analysis, perform basic survey design, and draft result reports

Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events

Faculty Mentor: Riley Krotz

Key Words: global healthcare, attribution theory, blood drives

Project Activities: perform basic statistical analysis, perform basic survey design, and draft result reports

2021-2022

 

Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events

Faculty Mentor: Riley Krotz

Research Mentee: Andrea Giles

Key Words: global healthcare, attribution theory, blood drives

Project Activities: perform basic statistical analysis, perform basic survey design, and draft result reports

Neurophysiological Assessment of User Acceptance for New Information Systems

Faculty Mentor: Fred Davis

Research Mentee: Garrett Aldrich

Key Words: user acceptance, information technology, neuroscience

Project Activities: review academic literature, set up and validate neurophysiological test equipment, design research protocols with respect to human subjects, organize and analyze research data, and draft result reports

Growth Marketing: Preparing Students for a New Role

Faculty Mentor: Dino Villegas

Research Mentee: Anna Cobbs

Key Words: growth marketing, ground theory, start-ups

Project Activities: conduct executive interviews, transcribe and code responses, and perform qualitative data analysis

Organizational Mindsets and Innovation: Examining Differential Effects of Mindsets on Incremental and Radical Innovation

Faculty Mentor: Babu John Mariadoss

Research Mentee: Kamdyn McCullar

Key Words: mindsets, innovation, mediators

Project Activities: perform data collection, coding, and cleaning, transcribe survey responses, perform literature review, and draft results report

Using Allies to Expand your Network: Implementing a Psychological Methodology to Attract and Retain Underrepresented (UR) Students in STEM

Faculty Mentor: Christine Nittrouer

Research Mentee: Tea Cornelius

Key Words: STEM disciplines, diversity, majority social identities

Project Activities: design field settings, perform basic statistical analysis, perform basic survey design, and draft result reports