Texas Tech University

Support Local: How Communities and Small Businesses Can Thrive During COVID-19

By: Hannah Fields 

Texas Tech researchers and Lubbock community members offer insight on how communities can support their small businesses

With the rise of COVID-19 and steps being taken to prevent its spread have also come hard hits to the economy, especially for small businesses. National and local government guidelines have forced many small businesses to operate differently, with some having to close their doors temporarily. While necessary for public health, these circumstances have created many stressors for small business owners and their employees.

As Texas Tech Hospitality and Retail Management associate professor and department chair Robert Jones, Ph.D., explains, small businesses are the leading employers in the U.S., with many hospitality and retail businesses bearing the brunt of the pain.

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