Texas Tech University

iTTU Mentor

Joseph Lopez

Functional Expertise

    • Sales & Marketing
    • Business Development
    • Early Stage Success Planning

Industry Expertise

    • Food Tech, AG Tech
    • Consumer Goods
    • Emerging Technology

Mr. Lopez is a Sales & Marketing leader sought for his intuitiveness, foresight, and big picture perspective. As a growth agent, he is passionate about guiding companies through all stages. Private equity and angel investors value his subject matter expertise in Food Technology sectors. For nearly 20 years, Joseph C. Lopez has worked with multi-national firms and startup brands to oversee operations, manage channels of distribution, execute global partnerships, and develop business and marketing strategies. He has a mastery of multi-dimensional routes to market – via Channel, Commercial Distribution, and DTC. He’s worked with well-known consumer goods brands like Martha Stewart, Viking Range, Emeril Lagasse, Lynx Grills, Teforia, and Nuni Toaster. High Tech B2B sales focused on solutions with IBM, RIM Blackberry, and AT&T. He is a member of the United States Mexico Chamber of Commerce and has a working knowledge of conversational Mandarin and Spanish, enabling him to conduct business with global leaders and executives cross-culturally. Lopez has been quoted in FoodBev Media, Yahoo!, Hispanic Business Magazine, The Los Angeles Times, and Brand Week. He was accepted to Stanford MBA program; postponed to pursue international assignment with Lynx (2011). Mr. Lopez has a bachelor’s degree in Business Administration & Marketing from Texas Tech University.