Texas Tech University

Department of Advertising & Brand Strategy

Are you....Creative? Strategic? Unique?
Department of Advertising & Brand Strategy

The Advertising program curriculum emphasizes both the creative and business-related aspects of advertising, ultimately prepare students for careers in account services, brand management, account planning and research, copywriting, design and layout, media planning, and advertising sales.

Ask me! How do I get involved on day one? What can I do to develop my portfolio? What kinds of classes do you offer? What type of jobs could I get with this degree?

Why Advertising & Brand Strategy?

Advertising is creative- plain and simple. We crunch numbers on occasion and we always think with strategy in mind, but creativity and originality are the stars of the show. So, if you are analytically minded but have a creative flair, advertising could be right for you. If you are a die-hard creative writer or designer, advertising could be right for you. If you enjoy telling interesting stories and influencing people, advertising could be right for you. We are passionate about what we do and we have a lot of fun- come join us where art and strategy collide!

Department Information:

Academic Advising

Visit our website for more information.

Makenzee Spruiell Academic Advisor - Advertising CoMC Room 169 T 806-834-4541 F 806-742-0640 makenzee.spruiell@ttu.edu





Potential Career Opportunities

Advertising is one of the few industries where nearly anyone can find a fulfilling career suited to their individual personality and abilities.

Most traditional jobs in the advertising industry include:

  • Account managers (sometimes known as account executive, project manager, brand manager, among others) serve as the liaison between the client and the agency.
  • Account planners research consumers' attitudes, lifestyles, and behaviors to make sure their perspective is considered when developing advertising messages.
  • Creatives (e.g., art directors, copywriters, graphic designers) use these insights to help generate creative ideas to craft the most effective messages for the client.
  • The production team (e.g., web designers, photographers, videographers, video editors) then takes these creative ideas and turn them into reality.
  • Media planners conduct research to generate insights about consumers' media habits and the media buyers then use these insights to negotiate with media providers (e.g., cable television, social media, etc.) the best times and locations to place the advertising messages.

Department of Advertising & Brand Strategy Photo

Top Job Prospects

Account Manager

Media Planer

Art Director

Skills Needed for Success

Department of Advertising & Brand Strategy Skills Needed