Texas Tech University

Bear Our Banners

Fight, Matadors, for Tech!
Songs of love we'll sing to thee,
Bear our banners far and wide.
Ever to be our pride,
Fearless champions ever be.
Stand on heights of victory.
Strive for honor evermore.
Long live the Matadors!

Just as "Strive For Honor" comes from the Matador Song, the phrase "Bear Our Banners" also comes from the Texas Tech's alma mater.

Bear Our Banners Far and Wide: Communicating in a Global Society is a five-year Quality Enhancement Plan (QEP) designed to improve the communication skills and global awareness of Texas Tech University (TTU) undergraduate students.

To that end, this QEP has identified two specific goals:

  1. TTU students will develop communication skills in a variety of media that are appropriate to their disciplines and focus on developing them within a global context.
  2. TTU students will successfully apply these communication skills in a range of situations with audiences, both local and global.

We encourage all members of the Texas Tech family to Strive for Honor and Bear our Banners, particularly through Cooperation and Communication and by celebrating Diversity and treating others, globally and locally, with Mutual Respect.

Spread the Word by using #BearOurBanners