Texas Tech University

Center for Communication Research: News Archive


  • Cummins, R.G. (2014). Eye tracking and visual attention to sports in new media. In A. Billings & M. Hardin (Eds.), Handbook of Sports and New Media (pp. 271-284). Thousand Oaks, CA: Sage.


  • Autumn Shafer and Rebecca Ortiz had their abstract titled, "Assessing the Feasibility of Clinicians Communicating Via Social Media and Text Messaging With Adolescents about HPV Vaccination" accepted for presentation at the 2014 Pediatric Academic Societies and Asian Society for Pediatric Research Joint Meeting in Vancouver, BC, Canada from May 3-6, 2014. Ortiz and Shafer are first and second authors, respectively, in collaboration with colleagues from the University of North Carolina at Chapel Hill.
  • Autumn Shafer, Ph.D., was invited to present information on HPV vaccination campaigns at MD Anderson Center's annual HPV and Cervical Cancer Summit on January 22, 2014. Shafer's presentation was titled "HPV Vaccine Campaigns Targeting Mothers of Adolescent Girls." - See more here.


  • Congratulations to the following COMC students on the acceptance of their submissions to the student Research in Progress competition at the BEA Conference being held in Las Vegas April 6-9.


  • Kelly Kaufhold, Ph.D.,, has been invited to join a panel at the Broadcast Education Association Conference on April 6 in Las Vegas. The panel is, "Top Teaching Tips, How to Incorporate Mobile Journalism Techniques in Basic TV and Radio Reporting Courses."
  • The Encyclopedia of Social Media and Politics from CQ Press/Sage was recently released. Kelly Kaufhold, Ph.D., has a chapter included, Age (Social Media and Politics). It also included three chapters from Weiwu Zhang, Ph.D., and Sherice Gearhart, Ph.D.


  • The World Media Economics and Management Conference in May has accepted papers for honors student Katie Penkert and Geoffrey Graybeal's "Getting a Foot in New Markets: A Case Study of Television Management and Programming Strategies for Soccer in the United States."
    Ph.D. student Mehrnaz Rahimi and Kent Wilkinson's paper "Sanctions and Crisis: A Study of the Translation Industry in Contemporary Iran" was also accepted. Congratulations!
  • Check out what our Center for Communication Research studied during Sunday's Super Bowl: Source: myfoxlubbock.com



  • A new position in the Texas Tech College of Media & Communication will allow for the coordination of research within and outside the college. Assistant Professor Glenn Cummins, Ph.D., was appointed to the new associate dean for research position Oct. 7. - See more here.


  • When Justin Keene, Ph.D., left Texas Tech University after earning an undergraduate degree and a master's degree from the College of Media & Communication, he did not expect to be back as a faculty member four years later. - See more here.


  • Director of the Center for Communication Research, Dr. Glenn Cummins, discusses each research lab in the CCR. - See more here.


  • Glen Cummins, director of the Center for Communication Research, is this month's Professor Spotlight. Read the full story in this month's Adviser.


  • Glenn Cummins, Ph.D., and director of the Center for Communication Research, discusses the many opportunities provided by the new facilities in the center. - See more here.


  • Glenn Cummins, Ph.D., discusses his research using eye tracking technology to test the current TV rating system. - See more here.


  • Olan Farnall, Ph.D., recently conducted research that showed the number of commercials featuring people with disabilities has increased in recent years but still does not represent the size of the disabled population. He plans to expand on his research in the future by utilizing the college's eye tracking technology. See more here