Center for Communication Research
The Center for Communication Research houses state-of-the art technology for studying all facets of audience response to media messages—video, audio, online, commercial, informational and more. The CCR contains more than 6,000 square feet of research labs and provides research services to those both within and beyond the Texas Tech community. Click below to learn more about our labs and services.
Find out more:
- Audience Testing Lab
- Content Analysis Lab
- Experimental Lab
- Eye-Tracking Lab
- Focus Group Room
- Psychophysiology Lab
The CCR provides comprehensive research solutions using state-of-the-art tools including
dial-testing, eye-tracking and biometric measurement of audience response.
In addition to supporting research within the College of Media and Communication and Texas Tech University, the CCR also works with partners outside the academic community.
LEARN MORE ABOUT CCR SERVICES
College of Media & Communication
AddressTexas Tech University, Box 43082, Lubbock, TX 79409