Advising Information: Public Relations
The Department of Public Relations offers a 120-hour degree program leading to a Bachelor
of Arts in Public Relations. Widely recognized as one of the fastest growing career
fields worldwide, public relations has become the most popular program in the College
of Media and Communication. Dynamic and engaging coursework emphasizes how to build
and manage relationships with your publics; strategic campaign planning; integrating
traditional, digital, online and social media; persuasive communication techniques
including writing, graphic design and content creation; advanced social media monitoring
and analytics; global communication; and a variety of courses on specific PR topics.
Graduates will be prepared for technical and managerial roles in public relations
firms or as communication staff at corporate, nonprofit, entertainment, government
and other practice areas.
Enrollment Quick List
PR Strategies, PR Writing, PR Graphics, Social Media, PR Campaigns, Crisis Communication, Nonprofit PR, Sports PR, International PR, Political PR.
Public Relations Advising Information
Undergraduate and Graduate Catalog
The Undergraduate and Graduate Catalog is an official publication of Texas Tech University.
The annual catalog is published each summer and its provisions apply during the following academic year, September through August.
Public Relations (PR) Advising Checklists by Catalog Year
Students should use the checklists for the year they enrolled